1. Your art is a part of you, so know yourself and make that your brand. It is important to have your brand solidified and clear. How you dress, how you act around people, and how you talk should all fit into your brand. If your art is dreamy and spiritual, dress that way and talk about those topics. If your art is edgy and extravagant, dress that way and talk that way. Don’t try to be too many things at once. You won’t be stuck forever with your one schtick, it can change over time, but you have to be stuck in one thing for a little while. Think of yourself as a character in a movie. Be predictable and cohesive. Not predictable in a boring way, predictable in your own way. If your brand is provocative and unpredictable, be that consistently. You are your brand, so stay true to yourself, and you’ll never go wrong...
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